Mary Quant

V&A, London & Dundee

Mary Quant

The impact and personality of fashion icon Mary Quant seen through archive-led films and personal interviews.





This major V&A retrospective explored how Mary Quant launched a fashion revolution on the British high street.

NewAngle developed eight films for the exhibition exploring youth culture of the late 1950s and 1960s, Quant’s design process, marketing techniques, theories on fashion, and the impact of her clothes.

Archive research was carried out to source rarely seen footage for several content-rich films. These conveyed Quant’s ground-breaking fashion ethos and the energy of her designs.

We also filmed interviews with four women who knew or worked with Quant in the 1960s, giving their unique perspectives on the fashion designer.

A large circular structure in the centre of the mezzanine displayed projected photographs and quotes sent in by the public telling their personal stories of wearing Quant’s clothes.

In August 2020, the exhibition travelled to the V&A Dundee in Scotland and we were asked to update two exhibits for the new location. We included new images and stories from the Scottish public in the Call out for Quant exhibit and interviewed additional designers on how Quant influenced them.