British Museum, London


A space for visitors to immerse themselves in the dynamic world of manga, where reality and fantasy are often blurred.

Housed within the British Museum’s ‘Manga’ exhibition, the ‘Bookstore’ is a recreation of the oldest comic store in Japan.

For this, NewAngle created a short animation to demonstrate manga’s compelling world of visual storytelling, where narratives are driven by images rather than words. Projecting the film across three imposing overhead screens, we brought to life illustrations from Professor Munakata’s British Museum Adventure, a story created by manga artist Hoshino Yukinobu set in the museum.

The ‘Manga’ exhibition received nearly 2,000 visitors a day in it’s opening year and was the British Museum’s most popular show of 2019.

A 3D visualisation of the ‘Bookstore’ created during the design phase allowed us to plan the media around the space.